In an industry full of hype and conflicting information it can be difficult to figure out who and what to believe. Social media has resulted in the abundant emergence of self-proclaimed ‘gurus’, ‘experts’, and online trainers with savvy marketing campaigns who often promise health-conscious people the world. For a small fee, they can reveal the best way to shred fat, get big, or become super strong in just five minutes! And often, their advice conflicts with other sources; it’s no wonder people feel overwhelmed and confused about how to safely and effectively get the results they desire.