CrossFit Inc.’s founder and CEO Greg Glassman has a message for Washington lawmakers: Get soda out of medical research.
Propelled by recent evidence that the sugar industry once influenced nutrition guidelines and by apparent ties between Coca-Cola and a Centers for Disease Control and Prevention official, Glassman spoke on Capitol Hill Tuesday about how Congress should work to keep soda companies from influencing medical research. While it’s no surprise that Glassman, creator of a high-intensity fitness plan, calls soda a “toxin,” the latest questions about transparency also provide ammunition against groups that have challenged his business and methods.